I provide copywriting, content marketing, and ghost writing including blog posts, website copy, and product descriptions for outdoor brands looking to improve their online presence. My services can be all-inclusive from keyword research to writing to online production and SEO. I also offer all these services à la carte too.
If you want to connect with climbers, hikers, backpackers, cyclists, or other outdoor-lovers, book a free 15 minute discovery call with me.
Blog Posts | Website Copywriting
I write blog posts about trail running based on personal experience, interviews, and market research for Run the Alps, a trail running guiding company in the Alps. Published blog posts have generated reader engagement with Run the Alps’ audience. Read all of my blog posts for Run the Alps.
ACTIVE.com Climbing Gear Roundups
I write in-depth and well-researched long-form articles (3,000+ words) with an SEO-mindset about rock climbing gear for Active.com. I also direct and offer guidance on valuable climbing topics based on industry knowledge and keyword search volume. According to Ahrefs, within the first month of publication, an article on the best climbing shoes had already started ranking for 169 keywords and bringing in an estimated 32 visitors per month.
I interviewed one of Broadmoor’s falconers and wrote a blog post about falconry for Broadmoor Outfitters. In the first two months of the post going live, according to Ahrefs, it started ranking for 37 different keywords and started bringing in regular monthly traffic to the site.
Rex Specs Blog Posts
I work with the marketing team at Rex Specs to produce blog posts that relate to outdoorsy dog owners and promote Rex Specs’ products. One blog post about dogs and fireworks created a large increase in sales directly after posting and in less than 2 months started bringing in regular organic search traffic.
Shelter Logic Blog Posts
I am a regular contributor to Shelter Logic’s blog.
Aspiring Safety New Zealand Blog Posts
I proposed topics and produced several blog posts for Aspiring Safety’s website about rock climbing, travel, and the Olympics.
SEO-Friendly Website Copywriting
Explorer Chick SEO Category Page Copywriting
I work with the women’s travel group Explorer Chick as a full-scale SEO manager. I manage and upload all blog posts, track organic search growth, and update current pages with new SEO-focused content that matches the Explorer Chick voice. According to ahrefs, the page below saw a 200% increase in keywords ranking in the first 3 slots on Google in the first month after I updated the page with new content.
Lance Whitner Views From My Bike Exhibition
I provided short copy to introduce and describe a solo exhibition by painter, Lance Whitner.
Adaptive Climbing Group Copywriting and Web Design
I updated Adaptive Climbing Group’s current Wix website home page design and wrote all new existing copy on the homepage.