Get To Know Me

chain walk johanna outside


I’m Johanna.

I’m a freelance journalist, copywriter, and SEO strategist with a passion for connection, advocacy, and outdoor adventure. I started freelancing in early 2019. When I’m not writing or reading, I spend my time being outside, rock climbing, and learning new things (most recently, that’s been coding). Read more…

Some People I’ve Worked With

What I Do

I write reported pieces, product reviews, SEO blog posts, white papers, case studies, and website copy about outdoor adventure, outdoor gear, travel, and the environment. If you need a writer who knows outdoor jargon AND understands how to write about it, get in touch!

I can also provide basic website design and SEO, so if you’re looking for someone who’s a jack of all trades for your online strategy, you’re in the right place.

What you can expect from me

  • Writing that delivers — I have a proven track record writing stories that bring in affiliate revenue and gain leads.
  • A good attitude — When I work with clients, I leave my ego at the door. I’m here to make what YOU want happen and take the load off your back.
  • New ideas — Whether it’s taking an old idea and adding a new spin or starting from scratch, I love to get creative and give every project that extra oomph.

Sound like a good fit?