Writing for Outdoor Businesses and Publications

My Services


I provide well-reported articles about everything from bikes to housing. (But I’m a sucker for everything environment or outdoors!)

I’ve written for a variety of publications including National Geographic,, Outside Magazine, Climbing Magazine, and Bay Nature.


A pretty website is great, but strong writing is the magic sauce that converts website visitors to customers.

I provide website copy that sells and blog posts that keeps customers coming back. My specialty is in the outdoor and environmental industry, but I’m happy to take on other projects too. (Like this blog post I wrote on creating a buyer persona.)

SEO Strategy

Is your website showing up in Google search? Do you want it to show up more? Let’s make it happen.

Search Engine Optimization (SEO) may seem like a scary technical unknown that only big Fortune 500 companies can battle, but getting Google to start picking up your site can actually be easier than you might think. I can help.

chain walk johanna outside

Hi! I’m Johanna.

I’m a freelance journalist, copywriter, and SEO specialist focusing on all things outdoor adventure, travel, social justice, and environment.

I love all things outdoors and will happily nerd out with you about marketing tactics or exciting words to use in Bananagrams. I’m not afraid to crack a joke (during zoom calls or in my writing), but I know when to get down to business too.

Let’s Tell Your Story

If you’ve ever stared at a blank page or sent anything out into the internet void (and gotten no response) you know getting words down can take a lot of effort — even if you know the topic inside and out! Instead, all those writing plans sit in your “ideas list” or “to do on a rainy day list” forever.

It’s time to start ticking those plans off. And I’ll do the heavy lifting!

Whether it’s your brand’s website copy, blog posts, or a heavily reported story, I’m here to tell your story. AND get it ranking on Google.

What Folks Say About Me

A Few Samples of My Work

national geographic

Coronavirus Is Forcing America's 'Halloween Towns' to Make Scary Decisions - Five different Halloween Towns and how they're handling COVID-19.

National Geographic, October 2020

self magazine

Review: Decathlon Quechua 2-Second Easy Tent - An in-depth review of Decathlon's 2-Second Easy Tent.

SELF, October 2020

bay nature magazine

The Mourning Cloak Butterfly Means Spring in the Bay Area - The mourning cloak butterfly is one of the longest living butterflies.

Bay Nature, May 2020.

See more of my work in journalism or outdoor copywriting.

Stay In Touch!

Get a little bit of me in your inbox once a month with my Flash Update newsletter. I indulge in my love of puns, discuss anti-racist resources, and drop in some life updates along the way.