Journalism
I've written for National Geographic, SELF.com, Outside Magazine, Climbing Magazine, Trail Runner Magazine, and Bay Nature among others.
The stories that really get me going are ones that uplift others or help people get outside.
My Services
I've written for National Geographic, SELF.com, Outside Magazine, Climbing Magazine, Trail Runner Magazine, and Bay Nature among others.
The stories that really get me going are ones that uplift others or help people get outside.
A pretty website is like fancy climbing shoes—they help, but you still need the technique and strength to get to the top. Good writing is the technique that can help push your business forward and earn you more customers.
Search Engine Optimization (SEO) may seem like a scary technical unknown, but it doesn't have to be. I keep things simple and help build organic search traffic in a way that feels authentic and real for your business.
10/10 would recommend Johanna. When I give her instructions, it’s like she becomes an extension of my brain & produces exactly what I’m looking for, always on time, little (if any) editing is ever needed, & her invoices make it easy to pay her. She makes my life MUCH easier.
I served as Johanna’s editor at Outside for a year. Working with her is a pleasure: she’s punctual, easy to communicate with, and brings creative ideas to the table week after week. But the best part about working with Johanna is her unwavering optimism. Even in high-stress scenarios, when juggling multiple different story builds, brainstorming social media posts, and pinging chat messages back and forth to each other before a deadline, Johanna stays in good spirits, professional, and efficient with her time. She’s also a talented writer. I’ve seen her skills sharpen month after month, following rounds of feedback, which she took time to study and learn from. Johanna is a fantastic person to have on your team, and I envy the folks who’ll work with her in the future!
Johanna is a joy to work with. Not only does she bring an extensive background in a variety of different subjects, but she takes a creative approach to each assignment. Her work is always delivered on-time, and to the highest of standards!
Johanna has worked with Run the Alps for several years now. She’s smart, steady, a great listener, and best of all she is 100% reliable. Her skill sets range from SEO to freelance writing to data analysis, so she’s helpful across the board for us. We love having her in our world and highly recommend her!
Johanna has worked with me as a contract web producer for years, and I am always excited to bring her back. When I hand her a complex process, she finds ways to improve it and optimize her time so she can deliver on tight, changing deadlines. All the while, she is professional in her communication, and clear about hours and expectations. Her work itself is impeccable—she is attentive to detail and makes quality-checking a breeze (in fact, she more often corrects our mistakes than the other way around). On the whole, when I give Johanna a project, I know I can trust her to integrate herself into our workflow, communicate well with everyone involved, and free my time for other work.
10/10 would recommend Johanna. When I give her instructions, it’s like she becomes an extension of my brain & produces exactly what I’m looking for, always on time, little (if any) editing is ever needed, & her invoices make it easy to pay her. She makes my life MUCH easier.
I served as Johanna’s editor at Outside for a year. Working with her is a pleasure: she’s punctual, easy to communicate with, and brings creative ideas to the table week after week. But the best part about working with Johanna is her unwavering optimism. Even in high-stress scenarios, when juggling multiple different story builds, brainstorming social media posts, and pinging chat messages back and forth to each other before a deadline, Johanna stays in good spirits, professional, and efficient with her time. She’s also a talented writer. I’ve seen her skills sharpen month after month, following rounds of feedback, which she took time to study and learn from. Johanna is a fantastic person to have on your team, and I envy the folks who’ll work with her in the future!
Johanna is a joy to work with. Not only does she bring an extensive background in a variety of different subjects, but she takes a creative approach to each assignment. Her work is always delivered on-time, and to the highest of standards!
Johanna has worked with Run the Alps for several years now. She’s smart, steady, a great listener, and best of all she is 100% reliable. Her skill sets range from SEO to freelance writing to data analysis, so she’s helpful across the board for us. We love having her in our world and highly recommend her!
Johanna has worked with me as a contract web producer for years, and I am always excited to bring her back. When I hand her a complex process, she finds ways to improve it and optimize her time so she can deliver on tight, changing deadlines. All the while, she is professional in her communication, and clear about hours and expectations. Her work itself is impeccable—she is attentive to detail and makes quality-checking a breeze (in fact, she more often corrects our mistakes than the other way around). On the whole, when I give Johanna a project, I know I can trust her to integrate herself into our workflow, communicate well with everyone involved, and free my time for other work.
10/10 would recommend Johanna. When I give her instructions, it’s like she becomes an extension of my brain & produces exactly what I’m looking for, always on time, little (if any) editing is ever needed, & her invoices make it easy to pay her. She makes my life MUCH easier.
My Porfolio
If you're new to freelancing in the outdoor industry or want to get into it, this website is for you! This is my own passion project featuring advice and interviews with phenomenal women freelancers in the outdoor industry.
A profile of Sara Aranda for Trail Runner Magazine.
I write blog posts, monitor SEO, and offer strategy for the trail running company Run the Alps.
Over 2023, I spent much of my time creating a full-length hiking guidebook that is now out and available for purchase.
If you're new to freelancing in the outdoor industry or want to get into it, this website is for you! This is my own passion project featuring advice and interviews with phenomenal women freelancers in the outdoor industry.
A profile of Sara Aranda for Trail Runner Magazine.
I write blog posts, monitor SEO, and offer strategy for the trail running company Run the Alps.
Over 2023, I spent much of my time creating a full-length hiking guidebook that is now out and available for purchase.
If you're new to freelancing in the outdoor industry or want to get into it, this website is for you! This is my own passion project featuring advice and interviews with phenomenal women freelancers in the outdoor industry.
A profile of Sara Aranda for Trail Runner Magazine.
I write blog posts, monitor SEO, and offer strategy for the trail running company Run the Alps.
Over 2023, I spent much of my time creating a full-length hiking guidebook that is now out and available for purchase.
Shoot me an email and let's chat details to get your project rolling.